Have you ever wondered how the world of brand partnerships actually works? Whether you are in the industry yourself or simply a curious observer, trust me when I say most of us content creators find this topic as mysterious as the next man (or woman).
Being a relatively young industry, there simply isn’t a whole lot of information out there, money talk feels very awkward, and pricing up for content feels a lot like sticking your finger up in the air, when it really shouldn’t.
Having worked closely with Sally over the years — professionally, and now as a friend — I can honestly say Avantcha is one of the most generous and thoughtful brands I’ve collaborated with, in no small part thanks to her. So when it came to having an honest conversation about how brand partnerships really work, she felt like the obvious person to speak to.
We talk about building genuine, long-term relationships with brands you admire, what marketing teams actually look for in a content creator, how much analytics really matter, how to pitch well, and — inevitably — the dreaded money conversation.
Sally also shares with us her delicious Jasmine Panna Cotta recipe using the tea we were drinking together during the episode.
I hope you find this episode useful or at the very least, interesting.
If you do, I would really appreciate a comment, a review, or a share of the show.
Fujian jasmine white tea, Réunion vanilla, Ramsgate sea buckthorn panna cotta.
“Depending on the season or what I have in my possession, I like to style this panna cotta with different fruits to add colour and flavour contrast. They’re delicate and perfumed with just the gorgeous jasmine tea for a comforting pud, but you might like to try a classic strawberry coulis or (if you’re feeling wild like I was) sea buckthorn berries you pinched off a bush in Pegwell Bay macerated in sugar overnight.”
Ingredients
2 ½ gelatine sheets
150ml whole milk
400ml double cream
60g caster sugar
1 vanilla pod, split lengthways
Don’t forget the code Spillingtea15 for 15% off the whole Avantcha range
Method
